&Fine is a growth agency specialising in TikTok. We help you make intentional impact—our sweet spot?
Women’s health, Wellness & Fitness and Gen Z.
Our purpose-driven strategic marketing connects you with the people who need you most.
From strategy and creative to campaign management and paid media, we deliver results that drive meaningful growth.
For brands on a mission
Experts in App Growth
Scaling an app isn’t just about downloads—it’s about the right users, the right strategy, and sustainable growth. At &Fine, we specialize in performance-driven marketing for apps, helping brands turn installs into engaged, loyal users.
With deep expertise in influencer marketing, paid media, and app growth strategy, we connect your app with the audiences that matter most, driving efficient user acquisition and long-term retention.
Influencer-Led Growth
User Acquisition & Retention
Paid Media & Creative Optimization
App Store Visibility
User Lifecycle Marketing
The Average CPI for iOS app installs globally is 1.50€ to 3.50€
With Tik Tok ads ranging from 0.50€ to 2.50€
For our partners we deliver on average iOS CPIS of 0.40€ with CPI's as low as 0.07€
*The Business of Apps
Our Core Values
Global Reach, Local Impact
We know that one size doesn’t fit all. With experience running campaigns in 7+ languages, we adapt to your market’s unique needs—ensuring your brand connects with the right audience, in the right place, at the right time.
Radical Transparency
No hidden fees, no markups, no guesswork. You get full visibility into your campaigns—we run ads through your accounts, connect you with creators at 1:1 pricing, and track results in real-time. Because clarity drives better decisions.
Agile & Impact-Driven
The digital world moves fast, and so do we. We customize every strategy to your goals, adapting in real-time to maximize performance and ensure every campaign delivers measurable, meaningful results.
We’re your growth partners, working as an extension of your team to craft strategic, creator-led campaigns that resonate with your audience. Using cultural insight, audience data, and our proprietary optimisation strategies, we ensure your campaigns are cost-efficient and high-impact.
There’s No &Fine Without You
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"& Fine has been an absolute game-changer for Koru. From the very start, they felt like an extension of our in-house marketing team, but with the added benefit of their vast experience and insights gained from previous projects.What truly stands out is their ability to test, iterate, and deliver outstanding results, especially in our TikTok campaigns. Their strategic approach has pushed us to achieve levels of engagement and growth that we couldn’t have reached without them."
Ignacio Alonso, Founder & CEO of Koru
How We Make TikTok Work for You
At &Fine, we don’t just run TikTok campaigns—we craft high-impact, data-driven strategies that drive real results.
Here’s what sets us apart:
Proprietary Strategy
Our unique campaign framework ensures cost-efficient, performance-driven growth by selecting the right creators who produce high-converting content. This refined targeting approach reduces ad spend, maximizes reach, and delivers valuable insights for improved results.
Creator-First, Not Agency-Tied
We’re unaffiliated with creator management agencies, meaning we choose the best creators for your brand, not just from a fixed roster.
No Search Tool Shortcuts
Finding the right creator takes more than a database. We manually research and handpick talent—spending hours deep-diving into niche communities to ensure an authentic, high-impact fit.
Niche-Driven, Message-Focused
Our specialty is finding voices that resonate, connecting your brand with tight-knit communities to deliver powerful, conversion-driven messaging.